Mediation of Market Intermediaries of Livestock and its Products Market Chain on Pastoralist’s Economic Status; The Case of Southern Ethiopia
DOI:
https://doi.org/10.20372/Keywords:
Keywords: Economic status; Intermediaries; Marketing; Livestock; Livestock Products Marketing; Pastoral CommunitiesAbstract
ABSTRACT
The study focused on Livestock’s and Livestock Products Marketing effect on Pastoral Community Economic Status with mediation of market intermediaries in Ethiopia. The sample
size is 384 samples and the selected sampling strategies are multistage, purposive, and simple
random sampling. Study used quantitative data analysis research approach. This study employs
KMO, EFA, CFA, and SEM using AMOS software to investigate the underlying structure of a set
of variables. The Kaiser-Meyer-Olkin (KMO) measure confirmed the adequacy of the sample for
factor analysis, while Exploratory Factor Analysis (EFA) identified key dimensions within the
data. Confirmatory Factor Analysis (CFA) validated the factor structure, ensuring model fit and
reliability. Subsequently, Structural Equation Modeling (SEM) assessed the relationships among
the latent variables. The results of AMOS demonstrated that the mediation of marketing
intermediaries is essential for the sale of commodities and livestock in order to improve the
economic status of Ethiopia's pastoralist community. These links also imply that livestock trading
by itself (without the assistance of marketing intermediaries) would not enhance the economic
status of the pastoralist group. Since marketing intermediates are the ones who are fully
mediating the relationship, policy makers should concentrate on them. It implies that
intermediaries play a critical role in the marketing process and are essential to the survival of the
pastoral economy.
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Copyright (c) 2024 Duba Malicha Guyo, Chalchissa Ametie Kero, Shashi Kant (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.